Blueprint for Success: The Fundamentals of Marketing
Name: Blueprint for Success: The Fundamentals of Marketing
Date: August 26, 2017
Time: 9:00 AM - 11:00 AM EDT
Combining the knowledge of marketing fundamentals with hands-on workshops to develop marketing collateral including a logo, website and promotional pieces, the Blueprint For Success workshop series will provide participants with tangible deliverables they can utilize right away to better leverage their businesses' competitive advantages. August 26: The Fundamentals of Marketing This course kicks off the Blueprint for Success series. Participants will create their working marketing plan and a creative brief to use when developing marketing assets for their businesses. This class is a prerequisite for the subsequent workshops. September 9: Logo Design Workshop With the guidance and assistance of professional graphic designers, participants will create a company logo for use on their website, social media, signage, communications and other marketing collateral. September 16: Website Design Workshop Participants in this workshop will use a content management web platform of their choice and will begin to create their own homepage and landing page with assistance from web designers. During this workshop they will gain the skills needed to finish the site independently. September 23: Promotional Marketing Workshop Participants will discover techniques to drive new and repeat business. With support from graphic designers, they will also create branded marketing assets for use in raising awareness of their products and growing their businesses. When: 8:30am to 1:30pm, Saturday, August 26th, September 9th, 16th & 23rd Where: Lake Michigan College, 2755 E. Napier Ave., Benton Harbor, MI Cost: $250 for entire series of four courses; or $65 per class To gain the most benefit from this workshop, it is encouraged to sign up for the entire series. Blueprint for Success is an opportunity for small business owners to have access to local marketing experts who can help them with their brand through logo creation and extend their marketing reach to prospects through website development. The resources and information in this workshop series will help local small businesses to increase their marketing presence. For more information, call Dubelsa Mata at the Women's Business Center at Cornerstone Alliance, 269-757-0225; or register today by clicking the Register button below. Space is limited.